Do you have a website? Is it visible on top of the Google? No, have you tried your level best, but not happy with the results? If your competitors are giving you the hard time and you want to beat them, here are a few tips that you need to implement, into your strategy to quickly increase your online search ranking.

Uplift The Value Of Your Business: Online marketing is pacing up and to be in today’s tough competition, you need to make the face of your brand, as attractive as possible, to drive in the audience to it. Make sure each and every page on your website is well-optimized and have all the necessary features that it requires to be on top of the Google.
Run A Check And Crawl Errors: Errors can be harmful to your business and online branding, thus, you have to rectify them shortly. Do a check on your website, find the errors on it and rectify them to ensure that Google won’t mark you as spam.
Look At Your Website From Perspective View: If you want to increase your online search ranking, the look and feel of your website play a vital role in it. And to improve it, you first have to give it some time. Visit your own website like a new visitor and think from their perspective. It’ll help you realize what’s missing on your website and how you can get that charm to hold the customers.
Think A Step Forward From Your Competitors: If you do the same what your competitors are doing, it’ll confuse your audience and distract them from you too. Thus, you have to think a step forward to come up with something that not only increases your online search ranking but stands you apart from the rest of the world in a positive manner.
Get As Much As Possible Exposure On Social Media: Social Media and social platforms is the easiest possible way to reach new audiences, which further increase online search ranking. Thus, you should give your brand exposure on social media, so, it may help you be in touch with your valuable customers.
These are a few ways you can increase your online search ranking. Apply them to your strategy and get ready to boost up your brand value. You can even hire a professional SEO Company to ensure that your brand will always shine on top of the search results.

Gone are the days when writing about SEO tips only meant that we would actually initiate our discourse with much dreaded Google algorithms – rolled out from time to time – only to unsettle SEO marketers, at large. By the time you were still learning the ropes of Panda and Penguin, you got hit by Penguin.

Local SEO- today – is way more evolved – quite far from the regimented framework that organic SEO had always been confined to. Today, local SEO is more about strategic planning meant to boost your prominence right when your customer needs you. So, there is a difference – clearly – while traditional SEO was clearly about just your customers finding you online – today it’s about them finding you right when they need you! Think about those micro-moments when they are on the streets looking for food, shoe stores or bag stores. Only when you are designing your SEO strategy around these micro-moments would you be able to outrank your competitors.

Focus on NAP

This is basic. You just cannot go wrong here. NAP stands for the Name Address and Phone Number of your business. Make sure there is no mistake while putting the details up on various online channels – your website, online directories, business listings, social media channels etc.

Not only will your audience be confused in that case, you will also end up being penalized when the search engines find out about the discrepancies.

Google My Business Page

GMB or Google My Business Page is crucial quite simply because of Google’s undeclared web monopoly. Make sure you are entering the following details without fail:

Name, Address, Phone Number
Business Hours
Photos of your business
Make sure you are verifying your phone number, business address and responding to reviews.
Local citations like Yelp, BBB, FourSquare and Angie’s lists are just a few authoritative sites that command unrivaled trust among users. Do ensure that you are listing your business details here for better visibility.

Local citations are a favorite algorithm of Google!

Voice Search

Make sure you are prioritizing Voice Search as well. In 2019, we are staring at a future when more than 50% of online searches will actually be conducted via Voice Search. Siri, Echo and Alexa are the most recent examples. It can well be seen that people are actually getting more comfortable spelling out their searches verbally on Google rather than typing the same. You might as well be required to introduce “colloquial” tweaks to your content in order to make your content more Voice Search-friendly.

However, at the end of the day, do make sure your write-ups are not losing the organic connect with readers in your bid to make it too search-engine friendly. User experience may seriously suffer if you actually end up stuffing your content with long tail keywords or trying to be forcefully informal. Maintain a nice balance to strike the right chords.

If you want to choose a reliable SEO company that can give you the best results, you are on the right page. An easy way to choose a good company is to read reviews, website content, and case studies. If you want to narrow your research, you can follow the five tips given below. Read on.

Tip #1: Define your SEO Goals

First of all, you need to define your Search Engine Optimisation goals. If you don’t know which areas of your website you need to work on, you may want to hire a service provider to perform a digital analysis of your website.

Tip #2: Look for a Provider that can Track your Data

You should look for an SEO agency to track your website data, such as click-through rates, site visits, contact forms, and phone calls, just to name a few. If you want to choose the right Strategies for your website, make sure you hire the company that can track your data.

Tip #3: Read Reviews

Reading reviews is the best way to find out if the company is the right one. You can read the online reviews and testimonials about the agency. You can search for these reviews on major search engines, such as Google. Make sure you read reviews left by the previous users of the agency. These users will give you a deeper insight into the service quality of the provider. If there are a lot of negatives reviews, chances are that the provider is not a good service provider.

You can also contact the agency to ask for case studies. This will help you get a better idea of what the agency can do for you.

Tip #4: SCHEDULE A CONSULTATION

Before you hire the services of the company, you may want to schedule a consultation. The agency representatives will be more than happy to perform industry research and suggest some powerful strategies. With a consultation, you can get a much better idea about the type of service you can get from the agency.

Also, it is important that you develop trust with your Search Engine Optimisation agency. Make sure you understand what the agency representative is trying to explain. Do you like their attitude? During the consultation, you can also ask questions until you are satisfied.

Tip # 5: DEFINE YOUR BUDGET

Finally, since you cannot hire a service provider that you can’t afford, make sure you set a budget before you look for a provider. Don’t forget to ask about the package deals the agency offers. This will help you find out if the service provider can offer the services in your price range.

The majority of agencies offer a lot of packages based on the client’s budget. As far as choosing a package is concerned, make sure you consider your budget limits. Spending too much money in the beginning is not a good idea either.

Popular, these tips will help you choose the best SEO agency to meet your business needs.

1. SEO is Dead

This is among the greatest SEO Myths that should be buried. It is annoying to hear people say that “SEO is dead”. What they do not understand is that SEO will continue to live as long as search engines are around. Every time a keyword is entered in search engines, users will see pages that are related to that particular search term, which is called SEO. When ads surface, they are used for PPC marketing, which is another strategy to gain conversions.

The Truth

Certainly, SEO is not dead as others says. It just continues to change and update every now and then. When comparing the past SEO methods with the present SEO tactics, there are many improvements.

It can be annoying when a strategy used for all SEO efforts is not successful and does not deliver the expected results. However, SEO is a huge domain of both conventional and new strategies that make it foolish to declare that “SEO is dead”.

2. Valuable Content Will Automatically Rank

The popular phrase “content is king” is not totally correct. If it were, then those who spin the same content over and over again should rank on top in search engines.

However, it does not happen that way.

A lot of spammers use this strategy to get high ranking on search results but it is useless. As a matter of fact, there needs to be some changes like Valuable Content plus Great SEO Strategy leads to a Higher Position.

The Truth

While it is true that search engines value fresh, valuable content, this does not necessarily mean that there is no effort needed for content to crawl and index on its own. Later, the crawler will find out about the content and index it but it is certainly not enough.

To draw search engines, crawlers need to be assisted to discover recently published content. Creation and submission of a sitemap to Google will help its bot efficiently crawl all active pages on a domain, meaning, Google will know where every page is positioned on a website and the pages that they should not add in the SERPs.

3. Links are not Needed

Some people say that “link building is dead” while others say “link building is dangerous”. In reality, though, links are crucial and will continue to be one of the most important ranking factors. There are people who avoid Google penalties so they do not like to have anything to do with link building and instead of SEO, use PPC.

You must have heard it many times that “link building is dead” or “link building is dangerous”.

Such reasons brought about this myth.

The Truth

Link building should be an essential part of SEO strategy, if not the major one. However, there should be real links relevant to the website and value added to the web. Creating low-quality links is risky. Improving a website’s ranking by means of low-quality links will make link building surely dead. Therefore, it is best to develop a great network for building backlinks as well as make use of informative, high quality content that gives value to readers and persuade other sites to link with this content.